Pedro Sampaio

I’m a Product Leader with 20+ years of expertise in engineering and product management, leading global software solutions. Skilled in Product Discovery, JTBD, Product-Led Growth (PLG), and customer-driven innovation, delivering user-focused products in fast-paced environments.

The Product Manager’s Journey

  • Course
  • 53 Lessons

Follow a PM’s career from first day to leadership. Learn to define user needs, validate ideas, prioritize backlogs, plan and launch features, align stakeholders, measure performance, and lead teams. Actionable, mentorship-driven guidance for building user-centric products in startups or enterprises.
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The Product Manager's Journey Newsletter

Join The Product Manager’s Journey Newsletter for weekly insights to master product management. Learn to gather user needs, prioritize effectively, deliver impact, measure outcomes, and align teams. Subscribe to level up your PM career!

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Scale-Up Blueprint: Crafting Your Product Team

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  • 1 file

Unlock your path to a successful product organization with 'The Scale-Up Blueprint: Crafting Your Product Team.' This e-book is a comprehensive guide for scale-up founders, offering actionable steps to build a robust product team. Learn how to recognize when it's time for specialized leadership, hire the right talent, implement effective processes, and navigate common pitfalls.
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  • Free

Product Management Battle Cards

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  • 6 files

Navigate through the vast universe of product management with the "Product Management Battle Cards". This toolkit is your secret weapon, equipping you with insights across a wide spectrum, from shaping impactful strategies and deploying effective methodologies, to fostering team collaboration and driving customer-centric development. Ready to redefine your journey?
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Work with Me

Are product challenges holding you back? My expert guidance transforms how teams build and lead. From uncovering user needs to prioritizing with precision, delivering impactful results, measuring success, and aligning stakeholders, I empower you to create products that win. With years of experience driving product excellence, I’m your partner to unlock growth and lead with confidence.

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Hi there!

I’m Pedro Sampaio. With over 20 years of combined experience in software engineering and product management, I’ve honed a unique ability to bridge technology and strategy. My expertise lies in guiding product managers and teams to uncover user needs, prioritize effectively, and deliver impactful solutions. Passionate about empowering Product Managers, I share battle-tested methods to help you grow from new Product Manager to Product Director, building products that truly matter.

Navigating the product journey is challenging: it demands understanding users, making tough prioritization calls, and aligning teams under pressure. That’s why having a seasoned guide is critical. With deep experience in agile and lean methodologies, I’ve developed a proven approach to streamline product development, from gathering insights to measuring outcomes. By working with me, Product Managers and organizations can avoid common pitfalls and focus on delivering value that drives success.

It’s not just about building product: it’s about creating solutions users love. I believe the best products come from deeply understanding user needs and aligning every step of development to meet them. By combining technical expertise with strategic insight, I help PMs and teams craft products that solve real problems, delight users, and achieve business goals, all while fostering collaboration and clarity.

Throughout my career, I’ve collaborated with talented PMs, engineers, and leaders across industries. I’m driven by the power of teamwork to spark innovation and achieve results. By sharing my knowledge, I aim to empower you —whether you’re a Product Manager or part of a product organization— to master the product journey, lead with confidence, and create solutions that make a lasting impact.

Thanks,

- Pedro